Marketing Plan Lux Soap - 6666 Words

TABLE OF CONTENTS Executive Summary Introduction Product Profile History of LUX Industry Analysis Swot Analysis Segmentation Basis Marketing Mix Product Life cycle EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula, is targeted towards a different market segment as compared previously to previous Lux. Lux is the first brand to bring the sunscreen concept in soap industry. Lux plans to cater to all these customers. Beauty begins with Lux. The strategy that is used by lever brother for their lux sunscreen is on specific product Benefits strategy as the lux sunscreen promotes Sun†¦show more content†¦This is Unilevers road to sustainable, profitable growth for our business and long-term value creation for our shareholders and employees. PRODUCT PROFILE Lever Brothers Pakistan Limited manufactures and markets beverages, food and detergents and personal products. The beverages division manufactures and distributes tea and coffee under the brand names Lipton and Brooke Bond. The food division manufactures edible fats, cooking oils and ice cream under the brand names Polka, Walls, Blue Band, Planta and Dalda. The detergents and personal products division manufactures and distributes soaps, shampoos and fabric and home care products under such brand names as Surf, Vim, Lux and Clinic. Its ultimate holding company is Unilever PLC, in United Kingdom. Beverages accounted for 40% of 1999 revenues; detergents and personal products, 30% and food, 30%. EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula, is targeted towards a different market segment as compared previously to previous Lux. Lux is the first brand to bring the sunscreen concept in soap industry. Lux plans to cater to all these customers. Beauty begins with Lux. The strategy that is used by lever brother for their lux sunscreen is on specific product Benefits strategy as the lux sunscreenShow MoreRelatedCustomer Satisfaction on Marketing Mix of Lux Soap7469 Words   |  30 Pagesthat LUX is facing to manage the selling environment. LUX has stared so many projects to get a better position in the market. The objective of the study is to see customer satisfaction about marketing mix of LUX soap. 1.2 Significance This report is a requirement of the program for MBA program. We have tried our level best to make it as an excellent one. We used all the latest data and information. The report can help as the indicator of the level of satisfaction of the customers of the LUX soapRead MoreEssay about Case Report Section D Group 113593 Words   |  15 Pagesï » ¿ I. Executive Summary In the wake of rising competition in the Indian Soap Industry, Himalaya Drug Company faced a challenge in positioning its recently launched Herbal Bath Soap—Himalaya Herbal Soap. After a gamut of successful health and wellness products, the Himalaya Drug Company recently entered the Soap Industry by launching Himalaya Herbal Soap. Entry into this overcrowded segment proved extremely difficult as it had to face intense completion from other established brands. Thus repositioningRead MoreLux Marketing Mix9703 Words   |  39 Pageswithout compromising on the quality. This report deals with one of its premier brands LUX. HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HULs soaps portfolio. The Lux brand now has an almost equal market share as Hindustan Levers largest selling soap brand - Lifebuoy. This report gives an overview of the history of the company and the brand Lux, the various strategies adopted to survive in the market for over 75 years andRead MoreUnilever Pakistan Final Project10026 Words   |  41 PagesBalochistan University of Information Technology, Engineering and Managemnt Sciences Quetta. Group Members * Usman Anwar Chughtai(20419) MBA (Banking and Finance) 2nd Semester Marketing for financial Services Project on Unilever Pakistan Submitted to Sir Mohammad Asad 30th December 2012 Dedication This project is affectionately dedicated to our all lecturers of Management Sciences BUITEMS and the respective people of Unilever Pakistan who helped us in this project. Without their love andRead MorePestle Analysis On The Environment1259 Words   |  6 Pageswants to check and keep a track of while contemplating on a certain idea or a plan POLITICAL: Guwhati tea factory had to be shut down due to threat and extortion ECONOMIC: There has been a hike in oil rates yet HUL maintains its profits and pricing power SOCIAL: In 2009, SANKALP an initiative was taken by HUL managers to introduce health and hygiene drives in rural areas TECHNOLOGICAL: During 1991, for the first time a soap bar was introduced by the company :-VIM bar and ODOPIC bar LEGAL: HUL has soRead MoreMysore Sandal5434 Words   |  22 PagesSUBMITTED TO – PRABU DOSS K 2010 MMA – MYSORE SANDAL SOAP SUBMITTED TO – PRABU DOSS K XIME SUBMITTED TO – PRABU DOSS K SUBMITTED TO – PRABU DOSS K Submitted by: Aravindhan - 18 Charumathi -28 Amrutha Gadag - 37 Gaganpreet kaur - 38 Hariharan - 42 Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreImpact of Celebrity Endorsement with Non-Celebrity Endorsement8007 Words   |  33 Pagesshould be an idea that makes the celebrity relevant to the product and the consumer. A celebrity s presence in the ad should be contextual. Therefore this shows that using a celebrity endorsement cannot guarantee fool-proof success and important marketing strategies has to be implemented before using them. So it is important that we analyze the impact of celebrity endorsing a product with a non-celebrity endorsing the same product. And must ask , do any stakeholders in a company (employees, contractorsRead MoreAn Analysis of Marketing Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area9906 Words   |  40 Pages[pic] Major Research Project On â€Å"An Analysis of Marketing Competitive strategies adopted by Hindustan Unilever Limited in Rural Area† For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) RollRead MoreBrand Cannibalization882 Words   |  4 Pageshigh quality products is the demand of the market. But what company would want to replace a high-priced product with a low-priced product? That s a good way to end up on the corporate chopping block. These lines aptly determine the paradox of a Marketing term known as CANNIBALIZATION. Market cannibalization is when sales of one particular product decreases due to the launch of another product from the same company. In the contest of enabling Brand Proliferation, in which a company introduces newRead MoreThe Principles Of Unilever Ceo Paul Polman2170 Words   |  9 Pagesconfident future by providing quality beauty products for men and women ïÆ'Ëœ Better future for children by providing oral care brands and nutritional products ïÆ'Ëœ Creating a planet and environment friendly future by initiating Cleaner Planet Plan through laundry plans and forest management products in Africa ïÆ'Ëœ Better future for farmers by utilizing raw materials from agriculture and forestry. 2. Implementation of Brand vision to its brand strategy Dove is Unilever’s step towards the generation of young