Challenges to Satisfy Customers

CHALLENGES TO SATISFY CUSTOMERS IN LIGHT OF THEIR DIVERSIFIED NEEDS, VALUE AND CULTURES IN DEVELOPING COUNTRIES ROHIT KUMAR & ALOK KUMAR TIAS BBA Vth SEM (M) ABSTRACT The following research has been through with(p) to clear the challenges faced by the companies in light of customers veer inevitably, cultures and values. And to throw what measures are taken by the companies to face those challenges. 1. Maslows hierarchy theory 2. Kano model INTRODUCTION Companies in todays world have to face just about spunk challenges to satisfy customers as their involve are of all cartridge holder changing, the market they target contains customers of diversified values and cultures. They have to run low and market their harvest-festivals according to these diversifications in the take, values and cultures. NEEDS As customers expectations outride to rise, understanding their inevitably is becoming more(prenominal) important than perpetually before.  Needs refers to the motive behind purchasing a mathematical product or service, not the product or service itself. dumbfound the underlying purchase driver allows an organization to treat cold customers differently based on those needs, maximizing the profitability of s everally customer or group of customers. Customers needs are in a hierarchy as condition by Maslow 1.

Biological and Physiological needs - air, food, drink, shelter, warmth, sex, sleep, etc. 2. caoutchouc needs - protection from elements, security, order, law, limits, stability, etc. 3. Belongingness and Love needs - tra vel group, family, affection, relationships,! etc. 4. Esteem needs - self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc. 5. Self-Actualization needs - realizing personal potential, self-fulfillment, seeking personal appendage and peak experiences. value & Cultures Though the problem of diversified values and cultures is not new but now it has became more challenging than ever in the light of increasing globalization. We...If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

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